From my house in San Antonio, it’s an easy hour’s drive up Interstate 35 to San Marcos, Texas, home of the San Marcos Premium Outlets. The sprawling complex offers a bevy of shopping options to discerning consumers. The stores there attract shoppers from all over South Texas and even from south of the border, where word has spread about the great deals and sought after brands. The holiday season was a busy time in San Marcos, as evidenced by parking lots full of cars with license plates from Coahuila, Nuevo León and beyond.
But the 2013 Christmas shopping season was a success not just in San Marcos and South Texas but all across the border region, thanks to a looming tax change in Mexico.
Read more…01.16.14 – Mexican Tax Hike Reminds Of Importance of Mexican Shopper, Border Policy